This article is about case studies… Wait. Don’t leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don’t have to be. Case studies can play a powerful role in one’s content marketing strategy. In fact, according to the Content Marketing Institute (PDF), small B2B marketers say case studies are the most effective content marketing tactic they can use. Good case studies can help to subtly […]
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