Author Archives : Thomas J. Armitage


About Thomas J. Armitage

Digital marketing dude. Content creator. Movie buff wannabe. Catholic, family man. Likes sports. Loves dessert. Obsessed with punk rock and 90s rap.


Digital Marketing Today is More About Science, Less About Magic

We’ve seen so many changes take place as a result of the digital revolution. Think beyond “mobile” and “social.” I’m talking about an even greater change. A change that has made it easier for some of us to do our jobs and harder for others. I’m talking about the rise of data and its role in marketing and how various tools today can help marketers be successful with little to no creativity. This past September, I had the pleasure of attending #INBOUND15 in Boston. It was a radical conference – so many great like-minded marketers, awesome entertainment and food, and […]

AAEAAQAAAAAAAAa_AAAAJDZiY2JlZDgxLTNhOTktNGQwZi1iZmM4LWViZTk3NTVlZTNhMw

AAEAAQAAAAAAAASiAAAAJDMzZGYyNzkzLWY4YjEtNDEyMy05OTY4LTQ2YjUxMTEyZjQ5OA

What Mario Kart Taught Me About Business

I’m not much of a gamer anymore. I used to be. Then again, weren’t we all in the 90s? Nintendo was pretty much our generation’s iPhone. Mostly everyone had one. And those who didn’t have one, wanted one. It was fresh, cool and continually being modified with newer versions and games that were better than the last. I fell in love with Super NES in 1994 when my brother and I got it as a Christmas gift. And on it, we loved playing one of the greatest party games of all time: Mario Kart.     Parents used to always […]


Which Digital Advertising Program is Right for Me?

The advent of the Internet has opened up so many digital doors to marketers today. And at the same time, many of these opportunities are available to small business owners at affordable rates. From big sites like Amazon to your local newspaper’s website, you just need to know what’s available and what you’re doing. I’ll admit it. It can be a little intimidating to read the many blog posts out there on online advertising, leading you to become quickly overwhelmed. So I’m here to help you figure out which advertising platforms might work best for you based on your specific situation. You […]

AAEAAQAAAAAAAANEAAAAJDRkOWQ5MjUzLTc5NjctNDRhYy04YWM1LWYxYjk0NjNjZDdlNw

AAEAAQAAAAAAAAL3AAAAJGFmNTUxZWY4LTM4ODktNDA1Yy04ODc4LWU5NWMxNWQzMmZkNw

The Blunt and Brutal Honest Truth About SEO

There is no other marketing effort more complex or changing at a faster rate than search engine optimization (SEO). It takes a great deal of time to just keep up with the trends. Something you learned six months ago can be outdated today. And it’s unique in that you no longer really perform SEO on its own – it’s grown to live in unison with all other digital marketing practices. I’ve only been [directly] involved in SEO for a few years, but boy has there been a lot of changes in that time related to best practices and effective tactis. […]


Here’s What “Quality Content” Actually Means

Online content comes in many forms. But four times out of five, at least for most startup owners, the most popular type comes in the form of blog posts. Why’s that? Because static pages rarely change and more advanced forms of content (like case studies, infographics or videos) take time and resources that entrepreneurs rarely have. Great content should be generated often. It’s one of the best inbound marketing techniques business owners can do to drive people to their sites. Wait. Stop me. You’ve heard this one before. Of course you have. We all have. It’s all marketers have been talking […]

AAEAAQAAAAAAAAMtAAAAJDQ2MjNhMzFkLWI2MjUtNGM3OS05ODM1LWJmYzQ3ZWY1ZmE4Mw