Author Archives : Thomas J. Armitage

About Thomas J. Armitage

Digital marketing dude. Content creator. Movie buff wannabe. Catholic, family man. Likes sports. Loves dessert. Obsessed with punk rock and 90s rap.

Three Ways to Re-Introduce Products to Past Visitors

Seven touchpoints to close a sale, right? If that’s the case, you can’t expect that single tweet, that one video, or that lonely local TV commercial to do the trick to persuade them to make a purchase. It just ain’t gonna happen. You have to take the bull by the horns and get in front of your customers again. And again. And again. And again. You get the gist. The internet is a beautiful thing. For one, you can re-emphasize your products and services and sell digitally at a much lower cost than before. Another is the ability to truly […]



How To Keep Your Inbox At Zero (And Other Productivity Tips)

I used to poke fun at my wife because she has some OCD tendencies. For example, different foods can’t touch each other on the dinner plate. For me, I just pour gravy over everything. Or what about how the bed needs to be made just right or else she can’t fall asleep? I passed out in Grand Central Station once next to a homeless dude. Slept great! At home, not much bothers me. But it wasn’t until recently that I realized I’m very different when I arrive at the office. Maybe she and I are more alike than I thought. Like […]

How to Crowdsource for Expert Opinions – FAST!

If you’re like me, you often find yourself in a jam where you’re in need of advice in a hurry. When this happens, I often rely on crowdsourcing to solve the issue. There’s no shame with leaning on your peers for help. Whether you’re working on a business presentation and are hung-up on a slide, need a quick quote for this week’s blog post or simply have a pressing question about your day-to-day work — we’ve all been there. Co-workers can be great, but you can usually find more diverse opinions or get tips outside of your company’s specific area […]



Five Tips for Writing Case Studies That Aren’t Boring as Hell

This article is about case studies… Wait. Don’t leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don’t have to be. Case studies can play a powerful role in one’s content marketing strategy. In fact, according to the Content Marketing Institute (PDF), small B2B marketers say case studies are the most effective content marketing tactic they can use. Good case studies can help to subtly […]

What Small Business Owners Need to Know About SEO in 2015

Search engine optimization, or SEO, is a complex business. And signs from the past few years only suggest that it’s getting even more complicated. In a nutshell, SEO is a blend of many different online tactics to help achieve higher results for your site on search engine results pages. This, in turn, gives you more exposure, more clicks, and more traffic. As a small business owner with a website that serves as one of the most important touchpoints between you and your customers, it’s important you understand some of the basics of SEO today and what you can do to […]