Online content comes in many forms. But four times out of five, at least for most startup owners, the most popular type comes in the form of blog posts. Why’s that? Because static pages rarely change and more advanced forms of content (like case studies, infographics or videos) take time and resources that entrepreneurs rarely have. Great content should be generated often. It’s one of the best inbound marketing techniques business owners can do to drive people to their sites. Wait. Stop me. You’ve heard this one before. Of course you have. We all have. It’s all marketers have been talking […]
This article is about case studies… Wait. Don’t leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don’t have to be. Case studies can play a powerful role in one’s content marketing strategy. In fact, according to the Content Marketing Institute (PDF), small B2B marketers say case studies are the most effective content marketing tactic they can use. Good case studies can help to subtly […]
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