Category Archives : Digital Marketing

Digital Marketing Today is More About Science, Less About Magic

We’ve seen so many changes take place as a result of the digital revolution. Think beyond “mobile” and “social.” I’m talking about an even greater change. A change that has made it easier for some of us to do our jobs and harder for others. I’m talking about the rise of data and its role in marketing and how various tools today can help marketers be successful with little to no creativity. This past September, I had the pleasure of attending #INBOUND15 in Boston. It was a radical conference – so many great like-minded marketers, awesome entertainment and food, and […]



Marketing To The Four Screen Generation

Google performed a study not long ago to better understand how today’s consumers are utilizing their many devices. They found that around 90% of all of our media consumption, or 4.4 hours per day, is happening across four screens. Not only does this reveal the little attention given to traditional print media or terrestrial radio, but it opens our eyes to how important smartphones and tablets are becoming. Computers, televisions, phones and tablets. On any given day, we communicate, research and are entertained by two, three or perhaps all four of these technologies. Just ten years ago, things were far […]