Category Archives : Search Engine Optimization

The Blunt and Brutal Honest Truth About SEO

There is no other marketing effort more complex or changing at a faster rate than search engine optimization (SEO). It takes a great deal of time to just keep up with the trends. Something you learned six months ago can be outdated today. And it’s unique in that you no longer really perform SEO on its own – it’s grown to live in unison with all other digital marketing practices. I’ve only been [directly] involved in SEO for a few years, but boy has there been a lot of changes in that time related to best practices and effective tactis. […]



What Small Business Owners Need to Know About SEO in 2015

Search engine optimization, or SEO, is a complex business. And signs from the past few years only suggest that it’s getting even more complicated. In a nutshell, SEO is a blend of many different online tactics to help achieve higher results for your site on search engine results pages. This, in turn, gives you more exposure, more clicks, and more traffic. As a small business owner with a website that serves as one of the most important touchpoints between you and your customers, it’s important you understand some of the basics of SEO today and what you can do to […]

The 5 Best Links You Can Get in 2015

If you ask an SEO specialist what the most important factors are for better rankings, he will likely tell you that quality links are critical. I know. The algorithms are constantly changing and link building is a bear these days compared to even five years ago. But unfortunately, one of the best ways for Google to measure trust and popularity of a site and/or page is still its link profile. So how are going to get those links? Directories and paid links? Think again. Commenting in blog articles? This isn’t 2005. Press releases via wire service? Here, I’d like you […]



Contributed Content and Linking

Public relations is often associated with media relations, crisis communication, or reputation management. But many of those same skills, mainly writing and pitching, can be put to great use in the Internet marketing world. A practice that is becoming very common lately is content marketing, or, using content to grow your brand. Many outlets are in desperate need for content to populate their sites or blogs with the latest news or the insider perspective on certain subjects. Taking the time to prepare quality content off-site can be tremendously beneficial to your SEO efforts. I Scratch Your Back, You Scratch Mine […]

The Relationship Between News Releases and SEO

One of the challenges public relations (PR) professionals face today is that many people associate PR with traditional processes rapidly becoming outdated. This misconception creates an uphill battle to convince potential clients that PR is an industry still very much alive and needed in today’s crowded media landscape. In fact, it’s more important than ever. With social media’s 24/7 conversation, some companies would have a nearly impossibly time digging themselves out of crises without proper PR guidance. But crisis communications isn’t the only need for PR now – a digitized approach to PR helps brands differentiate themselves from competitors and […]