Tag Archives : data analysis


Digital Marketing Today is More About Science, Less About Magic

We’ve seen so many changes take place as a result of the digital revolution. Think beyond “mobile” and “social.” I’m talking about an even greater change. A change that has made it easier for some of us to do our jobs and harder for others. I’m talking about the rise of data and its role in marketing and how various tools today can help marketers be successful with little to no creativity. This past September, I had the pleasure of attending #INBOUND15 in Boston. It was a radical conference – so many great like-minded marketers, awesome entertainment and food, and […]

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