Tag Archives : digital marketing

Digital Marketing Today is More About Science, Less About Magic

We’ve seen so many changes take place as a result of the digital revolution. Think beyond “mobile” and “social.” I’m talking about an even greater change. A change that has made it easier for some of us to do our jobs and harder for others. I’m talking about the rise of data and its role in marketing and how various tools today can help marketers be successful with little to no creativity. This past September, I had the pleasure of attending #INBOUND15 in Boston. It was a radical conference – so many great like-minded marketers, awesome entertainment and food, and […]



What Mario Kart Taught Me About Business

I’m not much of a gamer anymore. I used to be. Then again, weren’t we all in the 90s? Nintendo was pretty much our generation’s iPhone. Mostly everyone had one. And those who didn’t have one, wanted one. It was fresh, cool and continually being modified with newer versions and games that were better than the last. I fell in love with Super NES in 1994 when my brother and I got it as a Christmas gift. And on it, we loved playing one of the greatest party games of all time: Mario Kart.     Parents used to always […]

99 Tactics Every Marketer Should Know

It’s funny to think that there was once a time when TV, newspaper, and radio ads were the most powerful forms of marketing. Today, there are so many more options out there to help brands build relationships and grow sales. Put simply, we’ve advanced. I find it odd that some companies choose to invest in only one particular tactic like, say, online banner ads and expect to see results. Don’t get me wrong; PPC can be a great form of marketing, but you aren’t going to move the needle with just one effort. It’s just not possible. Instead, you need […]



Social Media Posts That Suck vs Ones That Rock, And Why

There are 500 million tweets per day. About 1 billion Facebook posts. And more than a billion videos if you combine those from Instagram, Vine and YouTube. That’s a lot of content. And that’s only one day. In short: You have to cut through the clutter to stand out above the rest. Wait. You’ve heard this before, haven’t you? Well it’s easier said than done. Of course, it takes a great deal of creativity to really get noticed online and see your posts take off. It’s a challenge that we all face and some of us have been rewarded for […]

101 Different Types of Content for Your Content Marketing Plan

We keep hearing it over and over again: “Content is King. Content is King!” And it’s true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction. But you have to provide some sort of value. Teach them something. Entertain them. Do something that makes it worth their while. That’s where you have the opportunity to tell them about your brand and what you can do for them. I always encourage my clients […]