Tag Archives : PPC


Which Digital Advertising Program is Right for Me?

The advent of the Internet has opened up so many digital doors to marketers today. And at the same time, many of these opportunities are available to small business owners at affordable rates. From big sites like Amazon to your local newspaper’s website, you just need to know what’s available and what you’re doing. I’ll admit it. It can be a little intimidating to read the many blog posts out there on online advertising, leading you to become quickly overwhelmed. So I’m here to help you figure out which advertising platforms might work best for you based on your specific situation. You […]

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Three Ways to Re-Introduce Products to Past Visitors

Seven touchpoints to close a sale, right? If that’s the case, you can’t expect that single tweet, that one video, or that lonely local TV commercial to do the trick to persuade them to make a purchase. It just ain’t gonna happen. You have to take the bull by the horns and get in front of your customers again. And again. And again. And again. You get the gist. The internet is a beautiful thing. For one, you can re-emphasize your products and services and sell digitally at a much lower cost than before. Another is the ability to truly […]