Tag Archives : search engine optimization

The Blunt and Brutal Honest Truth About SEO

There is no other marketing effort more complex or changing at a faster rate than search engine optimization (SEO). It takes a great deal of time to just keep up with the trends. Something you learned six months ago can be outdated today. And it’s unique in that you no longer really perform SEO on its own – it’s grown to live in unison with all other digital marketing practices. I’ve only been [directly] involved in SEO for a few years, but boy has there been a lot of changes in that time related to best practices and effective tactis. […]



The 5 Best Links You Can Get in 2015

If you ask an SEO specialist what the most important factors are for better rankings, he will likely tell you that quality links are critical. I know. The algorithms are constantly changing and link building is a bear these days compared to even five years ago. But unfortunately, one of the best ways for Google to measure trust and popularity of a site and/or page is still its link profile. So how are going to get those links? Directories and paid links? Think again. Commenting in blog articles? This isn’t 2005. Press releases via wire service? Here, I’d like you […]

Here’s Why Your Company Isn’t Listed On Wikipedia

Wikipedia is a great resource for neutral, non-biased information on an assortment of topics from academic subjects to music to historical events and more. It is the sixth most visited website in the world and attracts millions of visitors each day who explore information on the many subjects and utilize the internal and external links to find even more material. Wikipedia has made itself known as being a free and reliable source of information, having articles incorporate cited sources and also reviewed by volunteer editors. Outbound links from Wikipedia are nofollow, meaning the “link juice” is not transferred to websites, […]



Contributed Content and Linking

Public relations is often associated with media relations, crisis communication, or reputation management. But many of those same skills, mainly writing and pitching, can be put to great use in the Internet marketing world. A practice that is becoming very common lately is content marketing, or, using content to grow your brand. Many outlets are in desperate need for content to populate their sites or blogs with the latest news or the insider perspective on certain subjects. Taking the time to prepare quality content off-site can be tremendously beneficial to your SEO efforts. I Scratch Your Back, You Scratch Mine […]