Tag Archives : SEO

The Blunt and Brutal Honest Truth About SEO

There is no other marketing effort more complex or changing at a faster rate than search engine optimization (SEO). It takes a great deal of time to just keep up with the trends. Something you learned six months ago can be outdated today. And it’s unique in that you no longer really perform SEO on its own – it’s grown to live in unison with all other digital marketing practices. I’ve only been [directly] involved in SEO for a few years, but boy has there been a lot of changes in that time related to best practices and effective tactis. […]


The Power of the Google Review 2

I relocated to the Capital Region (NY) about six months ago. I’m still trying to get a feel for the businesses and the area. When my brakes started to grind, I realized I needed to bring my baby to the shop. Now back home I worked with several mechanics. They were reasonable, trustworthy and had quick turnaround times. Being unfamiliar with the area, I needed to do some quick research so naturally I turned to online reviews. We all know that word-of-mouth information carries a great deal of weight. Most of the restaurants we try for the first time come […]