- Social Media 101: How to use social today (the basics).
- Building a Social Plan: How to build a social plan for your business.
- Social Advertising: How to manage successful ad campaigns.
- Promotions: How to conduct a social media promotion that works.
- LinkedIn: How to build a great profile and network with others.
- Local Listings: How to set-up a Google MyBusiness page.
- Google Ads: How to use the world’s most popular advertising tool.
- Software: How to take advantage of tools to be more productive.
- Email Marketing: How to get into customer inboxes.
- KPIs and Metrics: How to get customer insights using analytics.
- Media Relations: How to build a solid media list and perform outreach.
- Crisis Communication: How to use social media to help with crises today.
- Basic Marketing Research: How to conduct online polls and digital surveys.
- Customer Service: How to perform great customer service online.
- Content Marketing: How to write and build business content that matters.